- Invests in companies with both superior employee and customer satisfaction levels
- Aims to generate financial returns and have a positive societal impact
- Fourth thematic fund from Carmignac
Carmignac today announces the launch of Carmignac Portfolio Human Xperience, a thematic equity fund investing in companies demonstrating high levels of customer and employee satisfaction.
The fund is managed by Obe Ejikeme, with the support of the firm’s wider investment team and responsible investment team. Obe has nearly 20 years’ experience in financial services and a background in data science and analytics. The fund has been designed based on the conviction, supported by expansive academic research, that companies with strong customer and employee satisfaction are likely to experience better retention rates and superior financial returns over the long term. The fund aims to outperform its benchmark over five years and is designed for investors looking to have a positive impact on society, focusing on the “S” of ESG investing. It has a measurable sustainable objective and as a result, is registered as Article 9 under the Sustainable Finance Disclosure Regulation.
The fund is one of few available that considers the financial and societal benefits of both employee and customer satisfaction. Companies are assessed via Carmignac’s proprietary database, which utilises multiple sources of data from artificial intelligence to customer satisfaction surveys, employee feedback, as well as financial reports and corporate filings. Eligible firms (those in the top 30% of companies) are rated on their social contributions, with input from Carmignac’s sector specialists to assess return potential and risk. The result is a concentrated, low-turnover portfolio from across global equity markets.
The dual theme of the new fund is closely aligned with Carmignac’s corporate ethos and belief that positive client and employee experiences will lead to superior outcomes for its investors.
Obe Ejikeme comments: “Environmental investing has been popular with investors for some time and while analysis of social factors is gathering momentum, little attention has been paid to how companies can improve the experience of customers and employees and the consequent impact on financial performance. With businesses globally enhancing their data disclosure, driven by regulatory and societal pressure, and capital flow into socially aware investments accelerating, we believe now is a great time to make the Carmignac Portfolio Human Xperience fund available, allowing our clients to benefit.”
The fund is the fourth thematic fund from Carmignac, giving investors access to the investment trends the firm has identified as long-term structural drivers of growth. The Carmignac Portfolio Human Xperience complements the existing products, with the business now offering thematic funds addressing the E, S and G of ESG investing. The other thematic funds include Carmignac Portfolio Green Gold (focused on climate change transition and mitigation – the “E”) Carmignac Portfolio Family Governed (investing in family-owned businesses – the “G”) and Carmignac Investissement (multi-thematic).
Maxime Carmignac, Managing Director of Carmignac UK adds: “As a family-owned business and close-knit team, it has always been our conviction that employees and customers must be at the heart of everything we do. We have long considered this a positive differentiator and as a result, have developed a data-driven methodology for assessing companies on this basis. We are pleased to be launching a fund aligned with our own philosophy, as well as offering investors the opportunity to achieve superior financial returns and have a positive impact on society.”
The Carmignac Portfolio Human Xperience fund is registered in Austria, Belgium, France, Germany, Italy, Luxembourg, Portugal, Spain, Switzerland and the United Kingdom.